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Lay’s ‘Do Us A Flavor’ Contest Returns To The U

PLANO, Texas, Jan. 20, 2015 /PRNewswire/ one of the marquee cheap jerseys china brands from PepsiCo’s Frito Lay division, today announced the return of its now iconic Lay’s “Do Us A Flavor” contest. Beginning Jan. 20, 2015, fans nationwide are once again invited to submit their ideas for the next great potato chip flavor for the chance to win a $1 million grand prize. But this time around, there’s an exciting new twist: Lay’s is asking fans to also include the location that inspired each potential million dollar idea. will be fully developed, brought to store shelves and voted on by America. ‘Do Us A Flavor’ contests complete, millions of consumers from just about every corner of the country have weighed in on the next great potato chip flavor,” said Jeff Klein, vice president of marketing, Frito Lay. from the cities where they live to their favorite vacation spots to the places they’ve traveled to see friends and family. So this year, we decided to take America’s love of diverse flavors to a whole new level and let it inspire our next contest winner.”

Fans looking to excite their palates and inspire their contest submissions also can check out two new features developed through a collaboration between the Lay’s brand and Google. of the map is completely optional and will not impact the outcome of the contest. new this year, consumers have the option to create their own ‘movie trailers’ based on their flavor submissions as an entertaining way to engage with the contest and introduce their submissions to others. To submit, fans will be asked to cheap authentic jerseys provide their name, flavor name, up to three ingredients, the chip style, the city and state that inspired their submission and a brief description or inspiration story for their flavor. As part of this year’s contest, a judging panel made up of chefs, foodies and flavor experts will narrow down the contest submissions to four regionally inspired finalist flavors that will then be fully developed by Frito Lay’s culinary experts and brought to market this summer. From there, it will be up to fans to vote for the finalist flavor they want to see stay on store shelves. The winning flavor as determined by fan votes will be revealed in the fall. The three runner up finalists will each win $50,000 in prize money, with the grand prize winner taking home $1 million or one percent of his or her flavor’s net sales (whichever is higher) for the period July 15, 2015 through July 15, 2016.

Brief Contest HistoryPepsiCo has held “Do Us A Flavor” contests in numerous countries with consumers suggesting millions of ideas for chips cheap jerseys flavors around the world. for a second time in Jan. 2014. Lay’s Kettle Cooked Wasabi Ginger submitted by Meneko Spigner McBeth, a nurse from Deptford, NJ, was crowned the winner. Kettle Cooked Wasabi Ginger flavor returns to stores this month in its official “winner” packaging.

About PepsiCoPepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $66 billion in net revenue in 2013, driven by a complementary food and beverage portfolio that includes Frito Lay, Gatorade, Pepsi Cola, Quaker and Tropicana. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 wholesale nfl jerseys billion each in estimated annual retail sales.

At the heart of PepsiCo is Performance with Purpose our goal to deliver top tier financial performance while creating sustainable growth in shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate.Articles Connexes:

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